Canada’s Challenger Bank supporting the fight against the most common cancer affecting Canadian men

TORONTO, May 28, 2018 - EQ Bank is matching donor contributions up to $50,000 to raise vital funds for prostate cancer research, education, and support programs. As this year’s national sponsor of Plaid for Dad, EQ Bank is committed to help improve men’s health for thousands of Canadians nationwide.

Prostate cancer is the most common form of cancer affecting Canadian men - an alarming 1-in-7 will be diagnosed in their lifetime. EQ Bank is committed to helping fight this disease, so men can live longer, healthier and happier lives.  

 “On behalf of all men and families whose lives have been impacted by prostate cancer, we are grateful for the support from EQ Bank,” said Peter Coleridge, President and CEO of Prostate Cancer Canada. “We cannot do this alone. EQ Bank and our other partners enable us to increase our ability to support research to improve prostate cancer prevention, diagnosis and treatment.”

In addition to matching donations, EQ Bank will contribute $25 for every new EQ Bank customer who opens a Guaranteed Investment Certificate (GIC) between April 9 and June 30, 2018 (to a maximum of $10,000). 

Employees are also putting on their plaid to support dad by participating in the annual Plaid for Dad social movement. Until June 17, 2018, EQ Bank will donate $1 for every photo shared on social media with the hashtag #PlaidForDad (up to a maximum of $50,000).

“We are proud to support Prostate Cancer Canada to help men across the country battle this disease,” said Bryan Dinh, Director of Marketing at EQ Bank. “By working together, we can accelerate research for a cure and better treatments.”

For more information about Prostate Cancer Canada, and to donate, visit https://www.eqbank.ca/plaid-for-dad-2018.

About Prostate Cancer Canada

Prostate Cancer Canada is the country’s leading national foundation dedicated to the elimination of the most common cancer in men through research, advocacy, education, support and awareness. As one of the largest investors in prostate cancer research in Canada, Prostate Cancer Canada is committed to continuous discovery in the areas of prevention, diagnosis, treatment and support.

Prostate Cancer Canada is proud to have been named one of Canada’s top 3 health charities for efficiency and financial transparency within the Financial Post’s 2017 Charities of the Year list.

About Equitable Group Inc.

Equitable Group Inc. is a growing Canadian financial services business that operates through its wholly‐owned subsidiary, Equitable Bank. Equitable Bank, Canada's Challenger Bank™, is the country's ninth largest independent Schedule I bank and offers a diverse suite of residential lending, commercial lending and savings solutions to Canadians. Through its proven branchless approach and customer service focus, Equitable Bank has grown to over $24 billion of Assets Under Management. EQ Bank, the digital banking arm of Equitable Bank, provides state‐of‐the‐ art digital banking services to more than 50,000 Canadians. Equitable Bank employs more than 600 dedicated professionals across the country and is a 2018 recipient of Canada’s Best Employer Platinum Award, the highest bestowed by AON. For more information about Equitable Bank and its products, please visit equitablebank.ca.

Media Contacts

Bryan Dinh, Director, Marketing Strategy and PR

EQ Bank

Tel: 647-600-2160

Email: bdinh@eqbank.ca

Jennifer Williamson, Account Director

Proof Inc.

Tel: 416-969-2826

Email: jwilliamson@getproof.com