It’s official: PC Financial^® is joining EQ Bank—here’s what that means for our customers.

EQ Bank’s parent company, EQB, is acquiring PC Financial^® to accelerate its mission to challenge traditional banking and bring more value, innovation, and choice to Canadians.

The transaction will significantly expand our reach and scale—allowing us to bring the unique EQ Bank experience to millions more Canadians, while moving faster to raise the bar for what people should expect from their bank.

For now, your EQ Bank experience stays the same. We’ll share more about what this means for you as our plans progress—including new ways to get more value from your banking experience through expanded products, services, and rewards opportunities.

There are no immediate changes to your accounts, fees, interest rates, or how you bank due to this transaction. We’ll share more about what this means for you as our plans progress—including new ways to get more value from your banking experience through expanded products, services, and rewards opportunities.

There are no immediate changes to our current product offerings—PC^® Mastercard^® products will continue to be offered and managed through PC Financial® for now. You can still apply for the PC^® Mastercard^® or open a new PC Money^™ Account to get access to everyday value, great rewards and convenience.

We plan to offer a credit card as part of the EQ Bank experience in the future, and will share more details in the future.

There are no immediate changes to your banking experience as a result of this transaction. The PC^® Mastercard^® will continue to be offered through PC Financial^® for now and new customers can apply through the PC Financial^® website.

The PC Optimum^™ program remains a Loblaw-owned and operated loyalty program. As part of the transaction, EQ Bank is expected to become the exclusive banking partner for the PC Optimum^™ program, creating new opportunities for our customers to earn rewards in the future.

There will be no changes to the PC Optimum^™ program, including how points are earned and redeemed, or personal point balances, as a direct result of the acquisition.

Earning and redeeming PC Optimum^™ points is an important part of how we plan to bring added value to our customers as this relationship takes shape. Existing and new customers alike can look forward to new opportunities to earn rewards as the partnership grows. We'll share more details as our plans progress.

If there are any updates related to this proposed acquisition, EQ Bank will communicate with you directly through our official channels—such as eqbank.ca, the EQ Bank app, or emails sent from verified EQ Bank domains.

And remember: EQ Bank and PC Financial^® will never call, text, or email asking for your banking info, PIN, password, or verification codes. Stay informed, stay safe. Learn more.